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OUR STORY
Heritage is the starting point – The future is our destination
GVLUX is born from a unique fusion of two seemingly opposing worlds: precise craftsmanship and boundless artistic inspiration. As the most premium line of Gen Group — the powerhouse behind GENVIET JEANS with over two decades of expertise in denim — GVLUX carries the story of individuals who have devoted their lives to the relentless pursuit of perfection in every stitch and seam.
GVLUX is shaped by the harmony of two contrasting yet complementary personas:
• Mr. Dung Nguyen – the embodiment of resilience and precision, representing internationally standardized manufacturing techniques.
•Ms. Hai Trinh – a creative soul constantly pushing boundaries, transforming denim into a language of emotion and fashion expression.
Crafted by the skilled hands of devoted artisans, GVLUX doesn’t merely offer high-end fashion—it creates handcrafted masterpieces steeped in cultural depth and technical excellence. Each fabric tells a story—of refined selection, environmentally responsible washing processes, and haute couture techniques applied to denim—an extraordinary feat in the world of luxury fashion.
Inheriting the robust foundation of GENVIET JEANS, validated by rigorous international standards such as WRAP Gold, Higg FEM, and Amfori BSCI, GVLUX is ready to reach new heights. More than just a brand aiming for runways in Paris or Milan, GVLUX asserts the spirit of Vietnamese fashion through sustainability, creativity, and distinction.
GVLUX is not merely high fashion. It is a statement of inner strength—where technical precision meets artistic soul, where logic dances with emotion—so that beauty transcends appearance, emerging from the depth of identity and the wearer’s true values.
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VISION
Redefining the standard for luxury fashion
GVLUX positions itself as a premium denim label that fuses avant-garde design language with the high-end contemporary ready-to-wear segment. Unlike mass-market denim brands, GVLUX builds upon GenViet Jeans’ legacy of refined wash techniques—reimagined through a spirit of rebellion, functionality, and aesthetic depth.
Our creative philosophy centers on deconstructed – artistic – unorthodox. Every GVLUX collection is more than clothing—it is a manifestation of individuality, a worldview, and a distinct personal narrative.
GVLUX’s vision extends beyond making a mark on international fashion runways. We strive to establish a lasting identity—where Vietnamese craftsmanship and cultural value are celebrated, proving that Vietnamese fashion can not only stand shoulder to shoulder with global names but also shape future trends.
MISSION
Weave individuality – Preserve Vietnamese craftsmanship
GVLUX is rooted in a powerful belief: every individual possesses a singular beauty, and fashion is the medium through which they can express their worldview with boldness and freedom.
We don’t just make you look good—we empower you to define beauty on your own terms.
We don’t chase trends. We don’t conform to preset ideals. GVLUX creates a space where the wearer becomes the protagonist in their journey of self-discovery, aesthetic exploration, and lifestyle expression.
Every GVLUX design is a perfect convergence of technical mastery and artistic spirit. From hand-finished denim fabrics to avant-garde, deconstructed silhouettes, our pieces are both highly wearable and culturally resonant, crafted for those who embrace independence and authenticity.
OUR MISSION:
• To become the perfect intersection of exceptional craftsmanship – creative thinking – and international standards.
• To celebrate independent minds with refined taste and a liberated approach to style and life.
• To lead a new generation of conscious, empowered, and expressive fashion enthusiasts, committed to sustainability, depth, and the embodiment of personal identity.
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